One’s mind jumps to a world of magic and fantasy when it comes to Dubai, the city which has changed over a short period of time from vast areas of sand into a vibrant city and a destination visited by a constantly increasing number of tourists. Major FestivalsFestivals and events in Dubai continue round the year. In January every year, Dubai Shopping Festival (DSF) kicks off under the banner “One World…One Family”, bringing with it a vast array of discounts, competitions, prizes, fireworks, fun and entertainment. By providing stunning discounts to shoppers, the DSF attracts tourists seeking extraordinary deals from all over the world. The DSF was launched in 1996 as an initiative by Dubai Government to promote trade exchange but it is expanding and developing year after year. It is not merely a retail festival but a festival for all family members as well.