There are several ways to market your products or services in Dubai. Depending on which form of marketing you choose to utilise, you will need to coordinate with different government departments. For example, some billboard advertising needs the approval of the Dubai Municipality and some roadside advertising requires the approval of the Roads and Transport Authority. Special retail promotions, such as sales or in-store events usually need the approval of the Department of Economic Development. Another option for attracting customers and clients is to utilise government-provided advertising mediums, such as advertising on public transport.
Most companies choose to use the services of a marketing agency, which will aid in both the creation and government approval of any advertisements. Advertising agencies are especially helpful since they already know the procedures and regulations needed for each type of marketing.